zackgort.com
zack.cx

I specialize in thoughtful timeless information & user experience systems. I design. I write. I think. I make.

GNC navigation system, 2021–2026

GNC navigation system — designed 2021, still live 2026

View in Figma →
Case study:
$500M+Annual Revenue
GNC via Elva Design
12 weeks to ship
0-1 UX & Strategy
E-commerce via Shopify

Shown: the navigation system I built in ’21, now ’26

Tools used: Figma • sketchbook (for notes) & Zebra F301 • brain
methodologies: none, just “get shit done.”

BNY Mellon product work, circa 2023

Team lead & mentor, circa 2023 — in-office before it was mandatory

View in Figma →
Case study:
$2T+AUM Platform
240+Advisor Firms
0AI. All Human.
BNY via Publicis Sapient
Financial Services, Data
Served as Product Lead

Shown: Team lead & mentor, circa 2023, in-office before it was mandatory

Tools used: an actual physical white board & occasional Figma.
Methodologies: Absolutely none, just long nights studying BNY’s legacy apps and socializing my findings, then taking it from there.

As an aside, absolutely zero AI was used at any point during this build. This was 100% my solutioning [sic].

Solutions Architecture for Salesforce, LiveArea

Solutions Architecture for SalesForce

Case study:
4Brands Managed
UX Manager, LiveArea
Salesforce E-commerce
B2B & B2C Builds

Shown: “Cards Against Bad UX” — breaking away from jargon-laden spreadsheets to a more ‘human’ means for requirements gathering.

Challenge: 0–1 builds for B2C were pretty straight-forward, but B2B operated at a higher technical altitude. This was my way of keeping things grounded.

Brands managed: Aquasana • Simpson Strong-Tie • Hardinge • YETI

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